We are a group of designers and creative entrepreneurs exploring how we can address societal issues using our creativity and entrepreneurial skills. We believe it is possible to bring innovation to society by bringing about collaborations between different sectors and communities: in our case we focus on connecting the creative industry, cultural organisations, municipal bodies and diverse communities with each other. Together with them, Bron van Doen develops creative projects that embody social, cultural and economic values.
In most of our work we use co-design, a participatory process that involves stakeholders at every stage of the process. By applying our co-design method “Concept Cookery”, we first pinpoint the fundamental values and needs of a given situation, and eventually formulate future scenarios that are creative and effective. Our strength lies in our ability to work with concepts and everyday realities at the same time, where our priority is to create inspiring and applicable actions.
During the early stages of a project, we gather empirical knowledge by executing small-scale, low-impact pilots. Tied together with established research, this hands-on experience forms the foundation for long-term plans of action that address the core challenges we identified. In order to achieve sustainability within socially engaged projects, it is essential to embody social, cultural and economic values within the project, and in many cases we achieve this using creative entrepreneurship.